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22 November 2011

How can I be stupider? What news media should I plug into to know less?

Click on Fox News Channel to know less.

Fairleigh Dickinson University is New Jersey's largest private institution [of higher education] with 12,000+ students. The institution has two main campuses located in New Jersey: the College at Florham in Madison ... and the Metropolitan Campus located close to New York City ...

The following is a university press release describing the results of a political science poll conducted by FDU.

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Monday 21 November 2011

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According to the latest results from Fairleigh Dickinson University’s PublicMind Poll, some news sources make us less likely to know what’s going on in the world. In the most recent study, the poll asked New Jerseyans about current events at home and abroad, and from what sources -- if any -- they get their information. The conclusion:


Sunday morning news shows do the most to help people learn about current events, while some outlets, especially Fox News, lead people to be even less informed than those who say they don’t watch any news at all.

Among other topics, New Jerseyans were asked about the outcome of the uprisings in North Africa and the Middle East this past year. While 53% of New Jerseyans know that Egyptians were successful in overthrowing the government of Hosni Mubarak, 21% say that the uprisings were unsuccessful, and 26% admit they don’t know.


Also, 48% know that the Syrian uprising has thus far been unsuccessful, while 36% say they don’t know, and 16% say the Syrians have already toppled their government.

But the real finding is that the results depend on what media sources people turn to for their news. For example, people who watch Fox News, the most popular of the 24-hour
cable news networks, are 18-points less likely to know that Egyptians overthrew their government than those who watch no news at all (after controlling for other news
sources, partisanship, education and other demographic factors). Fox News watchers are also 6-points less likely to know that Syrians have not yet overthrown their government than those who watch no news.

"Because of the controls for partisanship, we know these results are not just driven by
Republicans or other groups being more likely to watch Fox News," said Dan Cassino, a
professor of political science at Fairleigh Dickinson and an analyst for the PublicMind
Poll. "Rather, the results show us that there is something about watching Fox News that
leads people to do worse on these questions than those who don’t watch any news at
all."


By contrast, some media sources have a positive effect on political knowledge. For example, people who report reading a national newspaper like The New York Times or USA Today are 12-points more likely to know that Egyptians have overthrown their government than those who have not looked at any news source. And those who listen to the non-profit NPR radio network are 11-points more likely to know the outcome of the revolt against Syrian President Bashar Al-Assad. 


However, the best informed respondents are those that watched Sunday morning news programs: leading to a 16-point increase in the likelihood of knowing what happened in Egypt and an 8-point increase in the likelihood of knowing what happened in Syria.

"Sunday morning news shows tend to spend a lot more time on a single issue than other
news broadcasts, and they are less likely to degenerate into people shouting at each
other
," said Cassino. "Viewers pick up more information from this sort of calm discussion
than from other formats. Unfortunately, these shows have a much smaller audience than
the shouters."


New Jerseyans are not necessarily more likely to be knowledgeable about domestic politics than international events. Just 47% are able to identify the Occupy Wall Street protesters as predominantly Democratic: 11 % think they are Republicans. Viewers of cable news on MSNBC are the most likely to think the protestors are Republicans.


Watching the left-leaning MSNBC news channel is associated with a 10-point increase in the likelihood of misidentifying the protesters.

Exposure to Sunday morning news shows helps respondents on this question: seeing these programs leads to an 11-point increase in the likelihood of getting the answer right. Listening to NPR also helps, but the biggest aid to answering correctly is The Daily Show with Jon Stewart [broadcast by the Comedy Central cable network], which leads to a 6-point decrease in identifying the protestors as Republicans, and a 12-point increase in the likelihood of giving the correct answer.

"Jon Stewart has not spent a lot of time on some of these issues," said Cassino. "But the results show that when he does talk about something, his viewers pick up a lot more information than they would from other news sources."

Only 55% of New Jerseyans are able to name correctly either Mitt Romney or Herman Cain as the Republican candidates most recently leading in the polls, with 37 % saying that Romney is ahead, and 18% saying that Cain is. Watching Fox News didn't help or hurt respondents on this question. MSNBC, however, helped: Watching MSNBC was associated with a 10-point increase in identifying Romney as the leader, and a 5-point
drop in the likelihood of identifying Cain compared to those who got no exposure to
news at all.

"Given the amount of time and effort the media spent covering these candidates, the fact that only about half of the public can name one of the front-runners is embarrassing," said Cassino. "The fact that Fox News, the preferred media outlet for many of the candidates, doesn't do better in informing viewers is very surprising."



Those who listen to talk radio are the most likely to answer the question correctly. People who tune in to that generally conservative format are 17-points more likely to say that Herman Cain is at the top, and 15-points more likely to be able to name either of the leaders.

"The amount of time spent on an issue, and the depth to which it's discussed, makes a difference," said Cassino. "Whatever its flaws may be, talk radio has spent a lot of time
talking about the nomination, and the basic facts seem to have gotten through."
 

The Fairleigh Dickinson University poll of 612 adults statewide was underwritten by WFDU-FM Radio and conducted by telephone using both landlines and cell phones from Oct. 17 through Oct. 23, 2011, and has a margin of error of +/-3.5 percentage points.

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For more details of the Fairleigh Dickinson poll:

http://publicmind.fdu.edu/2011/knowless/

4 comments:

patfromch said...

Last week I had the "pleasure" of seeing an intervew with Bill O'Riley and the great Richard Dawkins and later one with Deeprak Chopra and O'Riley on richarddawkins.net
Hell, that was scary ! That O'Riley bloke is absolutely mental ! Dawkins was cool about it, he gets interviewed by lot os loonies. But that irish drunk and the indian charlatan were just too much for my tender european soul. Lies, propaganda and hatred, delivered with a smug selfishness that is truly horrifying !

If Fox is one of the main info souce for studentsin NJ then you americans have a big problem. A very big one indeed.

Vleeptron Dude said...

I think the survey was random citizens of New Jersey, not just university students.

I keep forgetting that you can watch Fox News Channel in Europe. Some American products shouldn't be exported. Now this survey proves that FNC makes you stupider.

PatFromCH said...

Not actually fox News, Darwin forbid, just youtube.

If you are a European and want to make yourself very sick I advise you head over to youtube and take generious doses of Glenn Beck, Bill O'Riley and Sean Hannity (btw how come all these loonies are irish ?. I grant you that after 20 mins you want to throw up, have a splitting headache and be thanikful that you live in Europe.
I tried to laugh about O'Riley, but it doesn't work. The semi-retired punk in me woke up before the admirer of surreal comedy in me could react....

Some stuff should not be exported indeed and while we salute the american efforts to corrupt "our" culture with silly movies and awful rap music you can keep Fox, thank you very much.

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