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Japan News / news agencies
Saturday 1 August 2009

Barrage of complaints
force Miss Universe Japan
to change costume design

TOKYO —- Japan’s candidate for the 2009 Miss Universe Pageant, 25-year-old Emiri Miyasaka, will wear a different costume to the finals this month in the Bahamas after her original design received widespread criticism as being “too extreme.”

Shocking pink stockings, panties and a garter belt completed the ensemble of a black leather kimono cut off to reveal everything below the waist, a look that received a flood of criticism both domestically and from across the globe. Voices of protest also came from the obi and kimono makers, who were not informed of the design of the costume beforehand, ultimately leading to a decision to redesign the dress.

Miss Universe Japan officials announced the decision on their website. They said the new costume would feature a kimono of the “original length,” covering the lower half of Miyasaka’s body and hiding her panties and garter. The pattern on the kimono itself will not be changed.

The costume was originally designed by Frenchwoman Ines Ligron, the director of the Miss Universe Japan office, who was given the job by Miss Universe Organization owner and U.S. real estate mogul Donald Trump himself. Sources say Ligron was inspired by a Christian Dior collection of kimono-like garments. She ordered the kimono to be made by Yoshiyuki Ogata, owner of a company that is pushing for a revival of traditional-style Japanese clothing.

The costume, which was revealed to the world on July 22, drew criticism from over 2,000 people including comments that “Japan will be misunderstood” and “the garter belts make it look like something a prostitute would wear.” The obi manufacturers, who were not informed of the kimono’s design beforehand, complained, “Had we known it was going to look like that, we would have never provided them the obi,” a disapproval that ultimately led to a decision to redesign the costume.

In reaction to the complaints, Ligron initially stated on her blog that “It has surely created a huge PR buzz around the world which was the concept. The conservative and fashion-dinosaurs are criticizing her costume, meanwhile the fashionistas love it. I care only about the movers and shakers in the fashion industry.”

Ogata was also assertive on his blog, posting: “That the kimono is a symbol of the humble Japanese woman is a delusion created by modern-day Japanese.”

Yoshitaka Tsujimura, board chairman of Shizuoka’s Tsujimura College of Japanese Clothing, said of the design, “Our entire faculty was shocked at how obscene it was. For those who have never seen a real kimono, it may be fine, but to us it just looks like someone’s efforts to strip the garment into something lewd and cheap. This woman is going to be representing our country, and she has no right to ruin the image of ‘proper Japanese clothing.’ I’m quite frankly relieved to know they’ve decided to change the design.”

- 30 -

71 Comments

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palmersun at 09:27 AM JST - 1st August

idiots
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shinjukuboy at 09:31 AM JST - 1st August

OK, I'm like totally gay, so the sex and women (except as good friends) and Ms. Universe etc. mean nothing to me. But, this is just embarrassing. What are they thinking? Oh, yeah, they weren't thinking. Maybe the theme is: "Let's show the world that Japan is everybody's whore, but in a very cute way".
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Apsara at 09:33 AM JST - 1st August

I'm so pleased. Not that it really matters in the grand of scheme what someone wears at the Miss Universe finals, but that outfit was about the most tasteless thing I have ever seen in my life. Shouldn't something which is supposed to be a national costume be designed by a Japanese person, anyway?
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WMD at 09:42 AM JST - 1st August

Who cares? Let her go naked if she wants to. Hardly important in the schenme of things.
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Betting at 09:50 AM JST - 1st August

Could have been the perfect outfit if only she also worn ... a huge pair of shoes and a little plastic red nose.
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GW at 10:06 AM JST - 1st August

she does look hideous in this pic from "Whores are Us"" haha.

unless part of the competition calls for wearing traditional clothes from ones country the use of a kimono is a huge mistake, especially in those colours!

but sadly this pic is a good depiction of modern-J

its too bad this never got out till the actual competition then this wud have been huge news & hugely amuzing, haha
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TokyoGas at 10:09 AM JST - 1st August

The people have spoken!
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DenDon at 10:12 AM JST - 1st August

the fashionistas love it. I care only about the movers and shakers in the fashion industry

hahahaha what a bunch of nanas
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kwatt at 10:18 AM JST - 1st August

I think Japanese get angry because this shameful costume will disfigure the traditional Kimono culture in public. It is understandable. But there is no problem that people do it in your house.
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PepinGalarga at 10:19 AM JST - 1st August

this is the kind of thing you see on the train every weeken night. it speaks volumes for the state of fashion in Japan. The old-schools have way too much influence. They should have taken the top off as well and the haters would not have any say in anything.
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Statistician at 10:24 AM JST - 1st August

this is the kind of thing you see on the train every weekend night.

Not around here in Akita-ken
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norinrad21 at 10:32 AM JST - 1st August

hahahaha
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Apsara at 10:35 AM JST - 1st August

this is the kind of thing you see on the train every weeken night

What, someone basically not wearing any kind of skirt or pants, just letting their underwear hang out? Not something I've ever seen on a train in Tokyo on a weekend night. Very short skirt, yes. No skirt at all, no. Where do you catch the train?
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blvtzpk at 10:36 AM JST - 1st August

including comments that “Japan will be misunderstood”

Oh, the shame.

I've always been amused by the 'will be misunderstood' comments - it comes across more as "In our minds, we need to project a certain image, and this isn't it"
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timtak at 10:39 AM JST - 1st August

I like it! It is a sort of critique on the kimono. The kimono always been fetishistic, bondage apparel, masking the feminine under all those layers of cloth, under that self-satorising belt, so that women can hardly open her legs even to walk. As Ogata seems to suggest, this costume deconstructs the delusion of the 'pure kimono'. Kimono are and have always been sexy.

Good luck to Yoshiyuki Ogata in his push to bring back Japanese style to clothing. Send Jeans and Engrish T-shirts back to where ever they came from.
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spudman at 10:54 AM JST - 1st August

Old Japan is, sadly for them, losing the battle to keep change incremental and regimented. Good thing too. More freedom of expression is what Japan needs and why not announce to the world that change is coming by opening up?
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jkoffman at 11:02 AM JST - 1st August

Is she a few sandwiches short of a picnic? That would explain alot.
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Foxie at 11:05 AM JST - 1st August

I am glad to see people fought back! This would have been a big disgrace for Japan.
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herefornow at 11:22 AM JST - 1st August

Guess Ms. Ligron learned first-hand that Japan isn't France afterall, despite the fact that many women here copy much of their fashion sense from there. Apparently she didn't grasp that a J-lady carrying a LV bag does not equate to being international in the truest sense of the word. They are just copying their peers, not adopting a way of thinking.
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Sebaschan at 11:29 AM JST - 1st August

no miss france would were a whore dress to a world wide event... this dress is just a thread to everyone who likes japanese traditional dresses.

maybe they let her wear a skirt... this would make the whole thing 80% less provocative...
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OssanAmerica at 11:33 AM JST - 1st August

"fashionistas" = people with unforgivably bad taste in clothing design Good job Mme Ligron.

"Ogata was also assertive on his blog, posting: “That the kimono is a symbol of the humble Japanese woman is a delusion created by modern-day Japanese.”

I don't agree with this at all.
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medievaltimes at 11:48 AM JST - 1st August

“Japan will be misunderstood”

What is there to misunderstand? With the way women are sexualized and objectified in this culture, I would say this would be a pretty accurate representation.
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womanforwomen at 11:53 AM JST - 1st August

Thank you Mme. Ligron; well you shoulkd try that kind of thing with the french girls. So glad that Ms. Japan will not wear that cheap whatever you call it. It will never be called a kimono.

Anyway, the whole thing with Ms. Universe and Ms. something, just money making opportunities for people like Trump. What a waste.
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ritalynn at 11:59 AM JST - 1st August

"The conservative and fashion-dinosaurs are criticizing her costume"

It's not about old Japan VS. new Japan, the costume was ugly, pure and simple. On top of that, it's completely classless.

They didn't have to go floor length, it could have ended right above the knee and look just as good.
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kanadamanada at 12:00 PM JST - 1st August

A "shame" to disfigure the kimono - oh God forbid! However, the fact remains that it is perfectly acceptable that the manager of Miss Universe Japan has told all her girls "If you want to win, you need implants, tans, and perfect teeth." I think the manager is European.

So, where is the moral outrage at disfiguring Japanese women?
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tigris at 12:00 PM JST - 1st August

Maybe a modest maid costume would have been better than the Hooters ...ehrr hookers fashion for representing modern Japan.
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SwissToni at 12:06 PM JST - 1st August

Beauty pageants are a lot like making love to a beautiful woman. After extensive research you pick the best looking woman you can find. Dress her in fine clothes from the best designers. Make her up in a fantasy image. Then, after much preamble, on with the show, an intense experience lasting several hours. After all the screaming and shouting has died down, you can stand back, light your pipe and admire your handiwork.

The current Mrs Swiss doesnt approve but I do. If the remit is to shock, theres no harm in the design. I doubt Emiri's costume would have impressed the Miss Universe judges though.
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Triumvere at 12:23 PM JST - 1st August

Way to go JT Commenters! Clearly the torrents of (much deserved) abuse unleashed in the previous thread were responsible for this change of heart.
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Anomaly_Jr at 12:31 PM JST - 1st August

yes, damn killjoys. It was an awesome costume and precisely the image the young women of Shibuya/Harajuku are working towards.
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flammenwerfer at 12:40 PM JST - 1st August

This is awesome pre event publicity for Miss Japan, everyone will be looking out for her in during the event now. Maybe that was the whole point?
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smithinjapan at 12:55 PM JST - 1st August

The woman need not be clad in 'traditional' kimono to "represent dinosaurs", but the design in the photo above is absurd, and would, as with the miniskirt police, maid-cafe girls, 'cuteness envoys', etc. display the Japanese sense of 'fashion' as amounting to a bunch of whores and pimps peddling them.

"...a look that received a flood of criticism both domestically and from across the globe."

The key word is 'across the globe', because that's what it takes for Japan to realize the error of its ways -- international condemnation in international events/forums. If this were Miss Universe Japan only you can bet it would stay as is and people would chalk up 'foreign' condemnation as a lack of understanding.

Once again, we're seeing how sick some people have become. I'm glad to read that a whole lot of Japanese were shocked as well (mind you, most commented that they were shocked that this would 'represent Japan' in said international forum, but still), and embarrassed. Leave this kind of fashion for the more extreme modelling runways, or adult magazine covers (in Japan), but for miss Universe this woman would be out on her exposed can in a minute, and Japan would be utterly embarrassed again.
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northlondon at 01:06 PM JST - 1st August

“Japan will be misunderstood”

From an establishment that promotes ex-prostitutes such as the Kanno sisters as television celebrities, that's a bit rich.

or those who have never seen a real kimono, it may be fine, but to us it just looks like someone’s efforts to strip the garment into something lewd and cheap.

So maybe now you can also have a go at Ginza hostesses and ask them not to wear traditional kimonos ?

A lot of hypocrisy coming out of the Japanese establishment here. Something to do with a foreigner (Ines) designing it ?
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scoobydoo at 01:10 PM JST - 1st August

Hmmmm its obscene to wear this outfit but its not obscene to do a bikini parade wearing way less than this. Isn't the whole thing about fashion and beauty based in the underlying fact we all have a need to reproduce and there are many studies that backup the idea that what we perceive as sexy or nice or whatever you want to disguise that word as, is simply our brain telling us that that person would make a good breeding partner. Personally I think its a cool and funky out fit, you would just not be able to wear it many places. Maybe some would like her to dress like a 40yo shop assistant of a handcrafts shop hahahahahahahahahahaha. Interestingly people are talking about the image of Japan but I believe that Japan is the 2nd largest producer of porn, so what is the real image of Japan? what people say or what they do?
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northlondon at 01:20 PM JST - 1st August

So I guess that when they get to the swimwear section of the competition, the idea is that the girl who looks most likely to be a good swimmer gets the most points ? Rubbish. The swimwear section of Miss Universe gives panelists a chance to vote for the girl with the best body who is the most sexually attractive. So complaints about a Miss Universe outfit being lewd and cheap are laughable. This is Miss Universe, not election time (although I'd vote for Miyasaka..)
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Triumvere at 01:24 PM JST - 1st August

Uh, it's not so much that it's "lewd" but rather that it's ugly and tasteless. She looks awful.
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Triumvere at 01:37 PM JST - 1st August

PS. This, if you recall, is the girl in the orange dress. The one Taro-kun couldn't take his eyes off of. I don't blame him. (You wouldn't either; google her image if you don't remeber). Now compare the two pictures. Its like defacing a work of art.
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notimpressed at 01:42 PM JST - 1st August

someone left the house without their pants!!How embarrassing.

It just looks silly. Why not just short instead of nothing down below?
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mummet at 01:43 PM JST - 1st August

here is an interesting article. The photo aint the best I think its OK. What's the difference between a garter and panties and a bikini? Wheres the moral outrage their. http://www.huffingtonpost.com/disgrasian/whats-the-difference-betwb249180.html

"Yeah, it's really pervy, but we are talking a beauty pageant"--an event where coating one's teeth with Vaseline, shoving one's tits up their chin with tape, and spouting ignorant drivel from the stage are all kosher, if not recommended. Jen also ventured that the outfit might even be evidence of progress: maybe the Miss Universe Japan people are boldly stepping ahead of the curve, finally recognizing that the world kinda views the Japanese as pretty... pervy,

LoL at the last part
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rewetzel1 at 01:57 PM JST - 1st August

As an overall ensemble it's just TERRIBLE. It doesn't match at all.
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kanadamanada at 02:05 PM JST - 1st August

A "shame" to disfigure the kimono - oh God forbid! However, the fact remains that it is perfectly acceptable that the manager of Miss Universe Japan has told all her girls "If you want to win, you need implants, tans, and perfect teeth."

So, where is the moral outrage at this disfiguring of Japanese women?
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ritalynn at 02:50 PM JST - 1st August

I'm not a prude, the outfit is ugly and classless. A woman can be sexy without a ton of makeup and her ass hanging out!

And there is a difference between a swim suit and that.
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smithinjapan at 02:53 PM JST - 1st August

scoobydoo: "Hmmmm its obscene to wear this outfit but its not obscene to do a bikini parade wearing way less than this."

You make a good point, but whether or not you want to chalk it up to semantics or societal opinion(s), there's a difference, which I'll get to in addressing northlondon.

northlondon: "The swimwear section of Miss Universe gives panelists a chance to vote for the girl with the best body who is the most sexually attractive. So complaints about a Miss Universe outfit being lewd and cheap are laughable."

Not rubbish at all. Hell, I love the beach for it's bikinis and exposure, etc., but let's face it, while you can walk around the beach in string bikinis (even less on some), walking around in garters and tiny panties would get you different looks altogether. While some beaches are more conservative and enforce certain guidelines on what can or can't be worn, it's generally accepted that at the beach, pools, or sun-tanning bathing suits/bikinis are garments you wear in public. Underwear is not. Hell, don't you remember the loser kid who had to wear his skivvies because he didn't have a bathing suit? Sure, the girl may not be shunned or bullied for donning nothing but a bra and panties (and garters) to the beach (quite the opposite, in many cases), but the reaction to that as opposed to a bikini would be different.

Again, you can argue there is no difference, since both expose pretty much everything, but there is indeed a difference.
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gamera at 02:54 PM JST - 1st August

Yeah I have a complaint about her costume. She needs less of it if ya know what i mean.
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presto345 at 02:58 PM JST - 1st August

I care only about the movers and shakers in the fashion industry

Right. So by her book it is OK to dress a woman in a monstrosity like this design. Utterly tasteless and totally unfashionable.
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Azrael at 03:07 PM JST - 1st August

I couldn't help but laugh at Ligron's bravado and Miss Japan's surprise at how ugly a majority of Japanese and foreigners think her dear costume is. Ligron is obviously barking to cover her blatant failure of choice. If Miss Japan had some backbone, she would have protested at being told to strut showing her panties and to stand spread-eagle for a publicity photo. Going vulgar for the sake of attention is demeaning - and it is inadmissible when representing a country for the world to see. Neither the words elegance and class could ever be applied to the design Ligron coughed up in an attempt to plagiarize Christian Dior.

Perhaps it's time Ms. Ligron takes vacations in order to freshen up her brain. Perhaps stress is making her hear voices... or laughter.
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abromofo at 03:32 PM JST - 1st August

Poor Emiri getting caught up in all this. I still love the costume. I hope the replacement has the same impact, but somehow I think it will be far too conservative and boring, in order to shut up the ultra conservative ossan establishment.
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northlondon at 03:34 PM JST - 1st August

smith, my 'rubbish' comment was actually directed at the prudes who were upset by this Miss Universe outfit, who do not realise that we are talking about a Miss Universe competition here. My description of the swimwear section was aimed at those very same prudes who obviously have no idea what a Miss Universe competition is all about. The girls parade around in swimwear and people vote for the best bod. Period. So an outfit with some suspenders and garters involved is par for the course for a beauty pageant.
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KaptainKichigai at 03:40 PM JST - 1st August

please tell me where i can find an enlarged copy of this photo